In the digital age, social media is big business. Hundreds of thousands of people all over the world earn a living from social media accounts as ‘influencers’ or brand owners, and the accounts themselves accrue commercial value. However, the issue of whether a social media account can be passed on or inherited presents an entirely different set of circumstances than passing on other valuable assets. In this article, we look at how social media accounts may be passed on, and the steps you can take to protect these valuable assets.
